The Zen of iPhone Apps
Your car. Your home. Your clothes.
Whether this is right or wrong is not the point. The same applies to the busting-out world of iPhone apps. I have to admit that I'm more likely to buy an app if its logo is slick. There is something about aesthetics that gets deep inside of you and then impacts on how you act.
To what degree are aesthetics impacting you? What can you adjust in your home/wardrobe/appearance that will make a positive difference in how you feel?